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The GRUVENTA fruit and vegetable company has valued the summer fruit and vegetable campaign highlighting "its great quality" but has stressed that "there is a great commercial heaviness in the markets" and "strong competition from third countries".
Fuentes de GRUVENTA has also pointed out that “the campaign this summer is not without commercial difficulties but the Spanish fruit has a high quality and is highly appreciated by international buyers.
However, the markets are heavy and there is fierce competition. â€
In addition, sources of this company have also pointed out that "we do not face a difficult campaign, the market has an abundant offer and that is not positive, because we have to compete in price, although we still have an extraordinary quality".
"It is clear that we have to promote global strategic alliances with producers from other countries and reach the market with better commercial competitiveness, so we can be in better conditions to generate greater added value," they point out from GRUVENTA.
Promotion and marketing, more necessary than ever
Sources of this company recognize that "in order to compete better, promotion and marketing must be promoted, which are now more necessary than ever, in order to cope with the strong competition from countries such as Turkey, Egypt, Morocco and South Africa."
Source: Agencias
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